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The web site uk-ireland.proudvoices.org has the following in the web site, "Proud Voices is a network of LGBT choirs in the UK and Ireland." We saw that the webpage also stated " Whether we sing in protest, sing to raise awareness, sing to build communities or simply sing for pleasure, Proud Voices celebrates the best of our shared choral tradition." It also said " A new choir of your own. Youre in the right place! Like us on Facebook. Or follow us on twitter. To keep abreast of whats happening in the LGBT choir community here in the UK and Ireland." The header had proud as the highest ranking optimized keyword. This keyword is followed by voices, sing, and out which isn't as urgent as proud. The other words uk-ireland.proudvoices.org used was singout. uk is included but might not be understood by search crawlers.